Barilla was founded in 1877 in Parma, Italy by Pietro Barilla. The company is privately held, and remains in the fourth generation of Barilla family ownership and control through three brothers, Chairman Guido Barilla, and Vice Chairmen Luca Barilla and Paolo Barilla.
The company controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasabrod (Sweden), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks.
Barilla produces several kinds of pasta and it is the world’s leading pasta maker with 40-45% of the Italian market and 25% of the US market. It produces 4,000 tons of dried pasta annually over 120 shapes and sizes. Barilla brand pasta is sold in numerous restaurants worldwide, including those belonging to the Pastamania chain. The company also leads the bakery products market in Italy while through the acquisition of the Swedish company Wasa, it also becomes the world’s leading producer of flat-bread (a Scandinavian staple), selling 60,000 tons annually.
Barilla Group has several production plants all over the world and operates mills in Italy, Greece, Sweden, Turkey and in the US. While its central office is in Italy, it has corporate offices in several other countries as well.
Barilla is positioned internationally with the slogan ‘we help people live better by bringing well being and the joy of eating into their everyday lives’.
Tryfon Tseriotis and Barilla Group have been business partners for the Cypriot market since 2011.