Barilla Masters of Pasta is the new campaign starring Roger Federer and chef Davide Oldani. They are both “Masters”, in sport and cooking, just like Barilla has been a Master in pasta making for over 140 years. Roger perfectly represents Barilla’s three-S revolution: simplicity, sincerity and spontaneity, and embodies the true essence of sportsmanship: he is one who, regardless of numerous victories and successes, never ceases to get engaged or to improve himself.
Davide Oldani is a Michelin-starred Italian chef. He is famous for his cuisine, which is based on simplicity and quality ingredients.
Our new TV ad features Roger’s first cooking class with Barilla, dressed in a music that perfectly represents the warm and joyful soul of the Mediterranean. Enjoy our amazing new TV ad here.