Affinity’s precedents go back to 1963, the year in which Gallina Blanca Purina was born as a 50:50 Joint Venture between Agrolimen and the North American society Ralston Purina Company. At the end of 2002, Gallina Blanca Purina S.A. changes its corporate name to Affinity Petcare S.A.
Affinity Petcare S.A. is the leading company in dog and cat nutrition in Spain, and the third in the European ranking for dry food, which cares for the nutrition of millions of dogs and cats. The company owns two factories for production in Santa Margarida i els Monjos (Barcelona) and another one in La Chapelle-Vendômoise (Blois-Francie) which supply the 20 countries in which Affinity sells its products. The company also owns one research centre for the palatability of dog and cat foods in Masquefa (Barcelona).
Tryfon Tseriotis and Affinity Pet Care have been business partners for the Cypriot market since 2008.