United Biscuits is a British multinational food manufacturer well established as one of the world’s greatest branded snacks businesses. It was founded in 1948 following the merger of two Scottish family businesses, McVitie’s & Price and MacFarlane Lang. United Biscuits produces some of the best known and loved sweet and savory snacks, with products ranging from biscuits and cracker to cakes and savory snacks. Its portfolio of 11 brands meets consumer needs for well over 100 years and includes favorites such as McVitie’s Digestive biscuit which is the first digestive biscuit ever made, but also Jacob’s, Carr’s, Go Ahead. United Biscuits has brands and products of global appeal and holds strong market positions in its core markets of the United Kingdom, the Netherlands, France Belgium and Ireland.
Since November 2014, United Biscuits became part of Yildiz Holding. Yildiz Holding is an international group with a leading position in biscuits and chocolate with over 320 brands in 49 different categories.
In 2016, Yildiz Holding brought together its core biscuit, chocolate and confectionery businesses Godiva Chocolatier and United Biscuits, to form a new global company named Pladis. Pladis is named after the ‘Pleiades’ constellation, a group of seven stars visible from anywhere on earth. Pladis sets out each and every day to promise happiness to the world with every bite.
Tryfon Tseriotis and United Biscuits have been business partners for the Cypriot market since 1968.