New Weetabix Protein Crunch is packed with a satisfying combination of wholegrain wheat and oats, high in protein to help power your body throughout the morning. Weetabix Protein Crunch is the new crunchy breakfast cereal by Weetabix that will excite you!

Recognizing the growing demand for protein enriched foods, especially for breakfast, Weetabix responded to this by creating a new and innovative cereal called Weetabix Protein Crunch. Weetabix Protein Crunch is made with high quality wheat and oat protein, is high in fibre, is low in salt and fat and is fortified with vitamins and iron. Weetabix Protein Crunch will give you the energy you need to take on the day as it contains 6.0 grams of protein in a 30 gram serving.

Protein contributes to growth and maintenance of muscle mass as part of a healthy diet and lifestyle. Weetabix Protein Crunch comes in two delicious flavors, Original and Chocolate, and it is aimed at consumers who have a healthy and active lifestyle and understand the need to start the day with a balanced breakfast to power them through busy mornings.

It is important to mention that Weetabix Protein Crunch has taken first place in the cereal category at the 2016 Product of the Year awards. Product of the Year is the world’s largest consumer-voted award for product innovation and operates in over 40 countries around the world with the purpose of guiding consumers to the best products in their market, rewarding manufacturers for quality and innovation in their sector.

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